The biggest difference is the goals.
- If a partner program’s goal is to align 2 sales teams, then commissions really should only be paid on Year 1 deals closed together. If you want to truly partner — start here when you design partner deals and partner programs.
- If a platform’s goal is to monetize its partners, then an infinite commission plan “makes sense” in that it’s a tax to use their platform.
Salesforce, Apple, Shopfy, etc. all have or have moved to “infinite” commissions. In the case of Apple, they decline after Year 1.
Published on April 1, 2019