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Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue* Multiples magically tripled* Fintechs with 10% GMs worth same as 80% GMs* #5 in market got…
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Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven? You solve their problems. And you solve a specific problem that is important to your buyer —…
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So lots of folks talk about GitLab as a leader in software development and devops, but GitLab also has sort of a quieter cousin that also IPO’d: JFrog. JFrog started…
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Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark…
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Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired First, understand that the acquirer almost certainly already…
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It’s not just you. SaaS is getting more expensive, for a variety of reasons. HubSpot, for example, which has been very judicious on holding the line on pricing and ACVs,…
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Dear SaaStr: What do you look for when hiring a VP of Product for a B2B SaaS? In particular, the dilemma I’m facing is hiring between a SaaS expert or…
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It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes…
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Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What…
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So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster Customers don’t expect as much in terms of security, compliance,…
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Q: How do you acquire customers on a zero dollar budget? You use “sweat dollars” instead: Get any press and PR you can. It doesn’t have to be TechCrunch. Get…
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The top SaaStr content you might have missed for the week of September 25, 2022.

Figma cost $20B because (x) It was 2x the last round price (y) it wasn't for sale Lots of deals end up getting priced like that in the end —…
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One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where…
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You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur. It’s no secret that the global financial landscape has been shaken up in recent…
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