Dear SaaStr: Is a Strong Social Media Presence Important as a CEO?
Onestream is the latest SaaS IPO. Bootstrapped to $100m ARR. The CEO has never posted on LinkedIn. Not once.
And he’s a 2x successful founder. Selling to CFOs and finance.
On the other hand, if I were selling sales and marketing tools, I’d be all over social media, especially LinkedIn.
If you have end users on a platform, it’s one of the best ways to connect with them, done right. Especially if your other marketing efforts are more limited.
In the middle is recruiting. I remember Ryan Smith, founder CEO of Qualtrics, told me he only started doing speaking and social late at Qualtrics. He didn’t see the value until he had to recruit at scale. It always helps with recruiting, done right.
