Dear SaaStr: Is It Better to Wait for Investors to First Approach Me?

99% of the time — don’t play games. Just reach out.

I’ve now been the lead investor in 5 unicorns that reached out to me.  Some examples here:

2 Cold Emails I Funded For Millions

If you’re super hot, and have 10+ VCs already circling around, sure play some games. Maybe. Put together a data room, run a tight process, with a firm expiration date.

But that’s not 99% of us, especially not in the early days.  And especially not these days.

Reach out, follow up, be thoughtful but aggressive. That’s what the best CEOs do.

waiting image from here

Published on January 9, 2023

Pin It on Pinterest

Share This