Dear SaaStr: From a startup’s point of view, is it better for the investors to approach founders or founders contacting the investors for initial investment? If the founder approaches the investor, does it make them look desperate?
99% of the time — don’t play games. Just reach out.
I’ve now been the lead investor in 5 unicorns that reached out to me. Some examples here:
But that’s not 99% of us, especially not in the early days. And especially not these days.
Reach out, follow up, be thoughtful but aggressive. That’s what the best CEOs do.
waiting image from here