Dear SaaStr: From a startup’s point of view, is it better for the investors to approach founders or founders contacting the investors for initial investment? If the founder approaches the investor, does it make them look desperate?
99% of the time — don’t play games. Just reach out.
I’ve now been the lead investor in 5 unicorns that reached out to me. Some examples here:
If you’re super hot, and have 10+ VCs already circling around, sure play some games. Maybe. Put together a data room, run a tight process, with a firm expiration date.
But that’s not 99% of us, especially not in the early days. And especially not these days.
Reach out, follow up, be thoughtful but aggressive. That’s what the best CEOs do.
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