How do I protect a business startup idea which would be easy to imitate/steal?

Do it.

Get started. Build it, launch it, and most importantly — sell the product. Start selling.

1000 teams can build whatever your little team can. 100 can probably figure it out as well as you can. 10 can probably do much better than you can.

But they haven’t. Talk is cheap. Smart people can talk about anything and everything.

So go get 10 customers before they even write a line of code. Get 1,000 while they are deciding if the market is really large enough. Get to $10m+ in ARR, growing 100%+, with 50+ NPS before they really get going.

Then you can’t be stopped. Only dented.

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Published on September 29, 2018

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