How long do we have left of the SaaS ‘product’ as the hot tech sector?

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JASON LEMKIN

I think most of us that have been in SaaS for a while see us as somewhere in the bottom of the second inning, possibly top of the third:

  • We’re still early in trend of “SaaS”-ification of most markets and verticals.  Not CRM or marketing automation, which are well penetrated and SaaS-ified.  But it’s still early in almost every other category and vertical.
  • Mobile has just gotten started in business process SaaS, really.
  • The markets are 5-10x larger that they were just 2-3 years ago.

So you see companies like Zenefits and Slack seemingly pop out of nowhere.

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Published on January 6, 2016

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