Q: How much equity do you give up in Series A?


Of course, this isn’t always the case. And there are Series A investments of all different shapes and sizes these days.

But here’s what you can assume:

  • Most larger VC firms ($250m-$2b fund size) want to own 20% of each investment. They’ll even often pay a higher price to get that ownership, if need be.
  • Your existing investors will want to do some or all of their pro rata, especially if a good Series A investor comes in. Their “pro rata” will often equal about another 5%.

So 25% … 20% for the Series A investor, and 5% to existing investors … is sort of the base state. It’s how “traditional” venture capital works.

You don’t have to do it this way. And you can, to an extent, negotiate these numbers down a bit, even with traditional investors. And you can find non-traditional investors and others less sensitive to ownership percentages.

But assume, as a rough rule, most investors will want to buy 20%, and that means selling 25% all-in as a “base case”.

Some related data here:

At the Top SaaS Companies, Most Co-Founders Are Not Equal (And That’s OK)

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