It’s October 8th, our next SaaStr AI Day, and it’s a great one!! We’re hosting a full day of sessions focused on the real-world implementation of AI in sales, marketing, and revenue operations. This isn’t about theoretical use cases—it’s about what’s converting pipeline, what’s failing, and why that $200K AI SDR role might be coming sooner than you think.
How the AI Era Has Directly Impacted Sales and Marketing with Snowflake’s CMO and Founding CRO
We’ll kick off with some great sessions, including a live deep dive with Snowflake’s CRO and CMO — sign up here to join at 9am PST — “How the AI Era Has Directly Impacted Sales and Marketing with Snowflake’s CMO and Founding CRO”
SaaStr AI Day is Next Week: 8 Sessions on What’s Actually Working in AI-Driven GTM
The Bottom Line Up Front: On October 8th, SaaStr is hosting a full day of sessions focused on the real-world implementation of AI in sales, marketing, and revenue operations. This isn’t about theoretical use cases—it’s about what’s converting pipeline, what’s failing, and why that $200K AI SDR role might be coming sooner than you think.
Why This Matters Now
We’re past the AI hype cycle in B2B. The question is no longer “should we use AI?” but “what actually works?”
Next week’s AI Day tackles this head-on with 8 sessions from operators who are building, implementing, and scaling AI agents across the GTM stack. If you’re a founder, CRO, CMO, or VP leading go-to-market teams, these are the sessions where you’ll learn what’s actually driving revenue versus what’s just burning budget.
The best part? If you can’t make the live sessions, replays will be available. So register now and watch on your schedule.
Here’s The Full Lineup:
8:00 AM PDT – Kick off to SaaStr AI Day: Why the $200K AI SDR Role is Coming
Jason Lemkin & Amelia Lerutte
Jason’s opening the day with a provocative thesis: the AI SDR role at $200K+ comp is inevitable. This isn’t about replacing your team—it’s about the new skill set required to manage, train, and optimize AI SDR systems at scale. If you’re wondering where GTM headcount is going in 2026, start here.
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9:00 AM PDT – How the AI Era Has Directly Impacted Sales and Marketing with Snowflake’s CMO and Founding CRO
Denise Persson & Chris Degnan
Snowflake’s been at scale for years. Hearing how their CMO and founding CRO are actually deploying AI across their sales and marketing motions—not just experimenting, but operationalizing—will be invaluable. What changed in their stack? What changed in their org structure? What didn’t work?
9:30 AM PDT – How to Build AI SDRs to Convert More Inbound Pipeline: The Data on What Works with Qualified
Maura Rivera & Sarah McConnell
Qualified’s built their entire business on pipeline conversion. This session promises actual data on what’s working with AI SDRs on inbound. Conversion rates. Response times. Qualification accuracy. This is the tactical session you’ll want to take notes on.
10:00 AM PDT – The Ultimate Guide to GTM AI Agents: Use Cases, Metrics and Lessons Learned with Attention’s CEO
Anis Bennaceur, Co-Founder and CEO, Attention
AI agents are proliferating across the GTM stack. Attention’s CEO will break down the specific use cases that are working, the metrics you should actually track (hint: it’s not just “time saved”), and the expensive lessons learned along the way.
10:00 AM PDT – Beyond the Hype: AI-First Rev Ops, What Works and What Doesn’t with Momentum’s CEO
Santiago Suarez Ordoñez, Co-Founder and CEO, Momentum
RevOps is where AI should deliver massive value—data hygiene, process automation, signal detection. But most implementations fail. Momentum’s CEO will separate the signal from the noise on what’s actually working in AI-first RevOps.
10:30 AM PDT – From Days to Hours: How AI Native Contract Agents Accelerate Revenue with Agree’s CEO
Marty Ringlein, Co-Founder and CEO, Agree.com
Contract cycles kill deals. If AI can truly compress negotiation and approval cycles from days to hours, that’s real revenue acceleration. Agree’s CEO will show how AI-native contract agents are actually working in production environments.
11:00 AM PDT – Why 95% of AI Pilots Fail: The 3-Step Playbook That Actually Works with Flatfile’s VP of AI
Niko Lazaris, VP of AI Engineering, Flatfile
This might be the most important session of the day. If 95% of AI pilots fail, what are the 5% doing differently? Flatfile’s VP of AI has a 3-step playbook. Learn it. Use it. Avoid becoming another failed AI pilot statistic.
11:30 AM PDT – Why Your Data Isn’t Ready for AI (and the 4-Step Fix) with Firebolt’s Head of Engineering
Connor Carreras, Head of Field Engineering, Firebolt
Here’s the dirty secret: most AI implementations fail because of data issues, not model issues. Firebolt’s Head of Field Engineering will diagnose why your data infrastructure isn’t ready for AI and give you a 4-step fix you can actually implement.
The Real Value Here
This isn’t a vendor pitch fest. These are 8 sessions from operators who are in the trenches—building, failing, iterating, and scaling AI across sales, marketing, and revenue operations.
You’ll walk away with:
- Actual playbooks you can implement next quarter
- Metrics that matter for measuring AI ROI
- Failure modes to avoid (because 95% of pilots fail)
- Data and infrastructure requirements before you even start
- Org structure implications (like that $200K AI SDR role)
Don’t miss this. Block October 8th on your calendar now. And if you can’t make it live, register anyway—replays will be sent to all registrants.
→ Register for SaaStr AI Day here
See you there.
