Maybe a Little Less Twitter and LinkedIn, And a Little More SEO and List Building

So I don’t really know as much about digital marketing as I should, and as you might think, but every time I look at our Google Analytics, I learn a few new things:

One small reminder is that, at least for SaaStr, LinkedIn now drives materially more traffic than Twitter.  It may be different for you, but it’s a reminder of the growing power of LinkedIn overall and especially in B2B.

But when I pulled up our data from the past few months above, I had one big takeaway:  we put too much energy into Twitter and LinkedIn, and not enough into Blogs and especially building our core list and email.

Everyone is different, but for SaaStr, even in Year 10, our Organic Search is still growing 18% a year.  That’s pretty good.  And “Direct”, which likely is mostly traffic from our email newsletters, is growing 24%.  But Twitter and LinkedIn, despite very high engagement and over 400,000 total followers, is growing the slowest at 10%.

This isn’t to say you shouldn’t be tweeting and marketing on LinkedIn.  You should.  It’s just a reminder that it’s such low effort to Tweet.  You can even automate it.

But writing 30 truly epic blog posts?  And spending the time to build a list of 10,000 true believers?  That’s a lot of work.  A lot more work than some social posts.

Don’t ignore it just because it’s harder.  It’s almost certainly more valuable.  It is for us.  Even 10+ years in.

Published on November 28, 2022

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