“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business.  I always learn a lot from these — they are in essence a best practices list from each leader.  This week we have Carin van Vuuren up, CMO of Greenhouse.

#1.  What’s your core stack of apps today?

  • Marketing automation – Marketo
  • ABM and intent – 6Sense
  • A/B and CRO – Intellimize
  • Conversational marketing – Drift
  • Webinars – BigMarker

#2.  What’s the number one top new app you’ve added the past year?

Klue — for competitive intelligence

#3.  Other than your own, what app would you never let anyone take away from you no matter what: 

We cannot do what we do without Marketo! 

It’s the foundation of everything we do, from lead scoring, funnel analytics, and email marketing, to campaign operations, sales alerts and insights

#4.  What’s your top “undiscovered gem” — an app you love but others may not have heard of?

For us it’s UserGems – it’s a SFDC app that alerts you when previous users start jobs at new companies so you can reach out to make a sale to them in their new role.

Carin van Vuuren is Chief Marketing Officer at Greenhouse where she is responsible for driving business growth through a focus on go-to-market strategy, brand management and corporate communication. Prior to joining Greenhouse, Carin was a Partner at CapGemini Consulting, and CMO of Fahrenheit 212, an innovation consultancy. Additionally, she is a marketing advisor to startup tech founders. Carin earned her undergraduate degree in languages and marketing from the Nelson Mandela University in South Africa.

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