“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last time we had a great one with Job van der Voort, CEO at Remote, check it out here.
This week we have Rik Haandrikman, VP of Marketing at RevenueCat!
#1. What’s your core stack of apps today?
Notion is our knowledge-base, and – for a long time – was also where we’d do a lot of task management, and created some rudimentary CRMs for different purposes. It’s still ‘source of truth’ for processes, meeting notes, and such, but we’ve since moved our task and project management to Linear. It’s very much built for product and engineering teams, but because we interact with both regularly (both internally as well as as an audience), it makes sense for us.
For dashboarding and analytics a lot of our data makes its way into Looker, which is simple to use but also offers a lot of depth.
We’re on Salesforce, use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing. We’re (for now) using Intercom for trigger-based onboarding and activation messaging, as well as customer communications and newsletters.
We use Livestorm for webinars (which we’ve recently started streaming to social simultaneously), and Slingshot to warehouse and send out swag.
The website is on (a beefed up instance of) WordPress, Circle is what’s powering our online community, we recently switched to Docusaurus to host our documentation, and use Transistor.fm for our podcast.
Figma is where we collaborate on design, and – increasingly – ChatGPT helps out across both design and written work.
We’re in the process of onboarding Vitally, specifically to help us better support bigger, managed customers.
Mostly relevant for our space (which is ‘very mobile heavy’) is Appfigures who provide us with insight into app performance. We recently connected that to Salesforce to help enrich data, which is tremendously useful.
#2. What’s the number one top new app you’ve added the past year?
It’s early days for us with Vitally, but it feels like an amazing improvement over the homegrown dashboards and Notion-based CRM we hacked together ourselves.
#3. Other than your own, what app would you never let anyone take away from you no matter what:
6Sense. We implemented 6Sense early, using it to craft highly targeted campaigns based on company category, intent stage, and job family for individual contacts within those accounts. This has helped us make our paid digital efforts relevant (because targeted) and relatively low maintenance (because it’s all programmatic), and get a strong inbound motion going as we built the sales team in parallel.
#4. What’s your top “undiscovered gem” — an app you love but others may not have heard of?
Slingshot has been amazing. Developers are a massive audience for us, and ‘swag’ is a shared language that’ll work with developers wherever you find them. We’ve tested a lot of platforms, and Slingshot is the right mix of ‘white glove services’ and platform capabilities that allow us to – reliably – send shirts, socks, and plushies around the world.
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Rik Haandrikman is VP of Marketing, as well as responsible for the Success team within RevenueCat, a platform built to help businesses launch, support, and grow subscriptions across mobile and the web. He’s spent the last 20 years in startups of different sizes and stages, driving growth, building community, and producing borderline irresponsible amounts of swag. His natural habitat is the intersection of marketing and technology, and he has a sweet spot for mobile developer tooling.
