Of My Batch of SaaS CEOs, Everyone Great Got to $100,000,000 in ARR Eventually. Everyone.

So a little while back, the last of our little class of SaaS 2.0 apps of 2006 got to $100,000,000 in ARR:

Conga is a pioneer in the document creation and assembly space (as a sponsor of 2020 SaaStr Annual — thank you!!).

But let’s put the details aside. The interesting part is that (x) every member of the Class of 2006 in SaaS that (y) got to $10m ARR or so with happy customers … (z) got there. To $100m in ARR.  At least, every single one I was close to and knew.

Adobe Sign / EchoSign made it a while back. Box blew past it quickly. Freshbooks eventually got there.  Apptus had some big drama but got there, and the became part of Conga. All of them.

And Conga had a very interesting story. It was originally 2 great, bootstrapped founders who took the company with just a small handful of employees to about $15m in ARR themselves, with no investors, and sold the company to PE/VC. At the time, they actually weren’t growing that quickly — maybe 40% at best at $12m-$15m in ARR. But now, at $100m ARR, 7 years later … they are growing faster than at $15m ARR.

We all want to grow like Zoom. But what I see now, is that we all take slightly different routes to get there. I salute Conga, and the rest of the best of 2006.

Everyone got there. Everyone with a strong product, happy customers that got just to $10m ARR at least.

unicorn image from here

Published on November 13, 2019

Pin It on Pinterest

Share This