Should an early stage SaaS startup go for affiliate marketing or a referral program?

Yes, but don’t expect too much. Don’t expect a magic source of a game-changing number of leads here.

There are exceptions to every rule, but with 95%+ of the SaaS start-up I’ve worked with, referrals and affiliates can help. Sometimes even generate 10% of your revenue if it really works.

But rarely can they generate a high % of your revenue.

And most importantly, before you at least have a mini-brand, it may be tough to get much going with many partners. They want to invest in partners with the highest revenue potential themselves …

A bit more here: https://www.saastr.com/7-thought…

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Published on October 9, 2019

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