Should a SaaS startup with young founders hustle and learn how to market their product as they go, or hire a marketing agency?

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JASON LEMKIN

I’ve never seen a marketing agency get you leads, especially at the start-up phase.

The only value I’ve really seen in agencies is helping you with positioning (sort of, but not too much), branding (yes, if you really need this so early), and messaging.

If you are funded and can get $50k of help here and are bad at this, it’s worth it.

But leads?

No way.

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Published on August 9, 2016
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