So I use SaaStr itself as a bit of a lab to keep my learnings on sales & marketing fresh.  We have 150+ sponsors and I continually learn from them.

One thing I’m a bit embarrassed to admit is we didn’t actually crunch the numbers to see what happens when we go visit our sponsors in person.

The answer?  40% higher revenue per sponsor, and about 10% higher logo retention when we showed up in person.

Now we’re all running distributed teams today, and the world isn’t all an Uber ride away in SF anymore in SaaS.  Things are different.  And the data for us at least also shows you don’t need to show up in person to close the deal.

But what our data shows is it’s as important to meet IRL today as even.  Maybe more so.

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