If you are going to sell — $10-$15m in recurring revenues is a GREAT time to sell. Relatively speaking, at least.
$10m or so in ARR is often in my experience a “local maximum”. When your traction will be most valued by potential acquirers, because you’ve proven you are a market leader, with real revenues ($10m+), that the acquirer believes they can “easily” scale to hundreds of millions and beyond:
And at $10m-$15m in ARR, usually you haven’t raised too much venture capital. So it’s fairly easy to get a deal done where everyone wins.
I’m not saying you actually should sell. But if you are going to sell — this is often a good time to do it.
You can grow another 2x or 3x in revenues from this point, and not see a 2-3x step up in valuation …
And it’s the time when you can get pretty decent amounts of venture capital, too. So if you raise instead of sell … then the “overhang”, the amount you have to return to VCs and sell for to make it all work … goes way up from here.