Q: What is VC and why is it not for the faint-hearted?

Why isn’t Venture Capital for the faint-hearted?  It’s pretty simple.

The VC business model will, one way or another, put you under intense pressure to scale up 2-10x faster than you might otherwise have.

If you are already going for that … you won’t even sweat it.  You won’t even really notice, in fact.

If you secretly don’t want to at least do everything possible to go from $0 to $2m ARR in 12 months, from $1m to $10m in 5 quarters or less, from $1m to $100m in 7 years or less … even if you don’t accomplish this, if you aren’t willing to do everything in heaven and earth to at least try … then …

Probably, don’t take venture capital.

Even if you can hack it to make it work for you (you can act, you can pretend you are trying to build a unicorn) … the pressure may be intense months down the road as interests disalign.

[ ‘cuz as soon as it looks like you aren’t trying to do that, almost certainly, I am going to either lose money, or best case, probably not make enough to justify the risk in the investment. ]


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