It’s time.
It’s time to get ahead of the pack in AI + B2B.
Not next quarter. Not next year. Right now.
Because the companies that figured out AI in GTM over the past 12 months are now scaling those playbooks aggressively. They’re closing bigger deals. They’re reducing CAC by 30-40%. They’re building features customers will actually pay premium prices for.
And the companies that waited? They’re scrambling. Playing catch-up. Watching their competitors pull ahead.
The gap is widening fast.
SaaStr AI London 2025 (December 1-2 at Park Plaza Westminster Bridge) is where you close that gap—or extend your lead even further. But this isn’t just another conference with keynotes and panel discussions.
This is where you learn AI implementation directly from the operators who are building and scaling AI products right now. And then you immediately put that knowledge to work in hands-on workshops.
Here’s exactly how it works.
Learn From The People Actually Building AI Products
The difference between SaaStr AI London and every other conference? You’re not learning from consultants or professional speakers. You’re learning from operators who are in the trenches right now.
- Maggie Hott (GTM Leadership at OpenAI) will show you how OpenAI thinks about AI strategy and go-to-market. Not theory—actual implementation at the company defining the category.
- Varun Anand (Co-Founder & Head of Ops at Clay) is building AI-powered GTM tools that sales teams are using to 10x their pipeline. He’ll break down exactly how they’re doing it.
- Jasper Carmichael-Jack (Founder and CEO at Artisan) is literally building AI employees. Not AI assistants. AI employees that can handle entire workflows autonomously.
- Paul Adams (CPO at Intercom) rebuilt Intercom’s entire product around AI. He’ll walk you through the product decisions, the technical architecture, and what they learned about what customers will actually pay for.
- Raaz Herzberg (CMO at Wiz) scaled one of the fastest-growing B2B companies in history using AI-powered marketing. She’ll show you the playbooks that actually worked.
- Ashley Wilson (Co-Founder & COO at Momentum) is building AI-first from day one. No legacy infrastructure. No old playbooks. Just pure AI-native thinking.
- Ryan Anderson (CEO and Co-Founder at Filevine) has scaled a B2B platform to thousands of customers and is now transforming it with AI. He’ll share what’s working and what’s not.
- Dael Williamson (EMEA CTO at Databricks) is implementing AI at enterprise scale across Europe. If you’re wondering how AI works in complex, regulated environments—he’s your guy.
- Amelia Lerutte (Chief AI Officer at Asana) is leading AI strategy at one of the most important workflow platforms in the world. She’ll show you how to think about AI at scale.
- Lee Komeda (VP, Product Marketing at Personio) is figuring out how to position and sell AI features to European customers—a different playbook than the US.
- Marchelle Mooney (VP, Sales at Mangomint) is using AI to transform B2B sales execution in ways that actually increase win rates and deal velocity.
- Deepka Rana (AI VC at Northzone) has invested in dozens of AI startups and knows which strategies are working and which are just hype.
And that’s just a fraction of the 100+ AI Pioneers & B2B Legends speaking.
Plus, Harry Stebbings (Founder at 20VC) and Jason Lemkin (CEO and Founder at SaaStr) will be doing a LIVE recording of the 20VC podcast at the event with Rory dialing in live. You’ll get unfiltered insights from two of the most connected people in European SaaS.
These aren’t people who read about AI. These are people who are shipping AI products, closing AI deals, and solving AI problems every single day.
Then You Immediately Apply It In Hands-On Workshops
Here’s where SaaStr AI London gets really valuable.
After you learn from the operators, you go directly into hands-on workshops where you master the specific playbooks they just taught you.
Workshop 1: Deploying AI SDRs… The RIGHT Way
Stop the AI SDR disasters.
Most companies are implementing AI SDRs completely wrong—spamming prospects with generic messages that destroy their brand. This workshop shows you how the best teams are actually deploying AI sales reps that convert.
You’ll learn:
- How to train AI SDRs that sound human and personalize at scale
- The frameworks that actually improve response rates (not the ones spamming your prospects)
- What to automate and what to keep human
- Real metrics from teams already succeeding with AI SDRs
Workshop 2: AI to Hyper-Customize Marketing at Scale
Personalization just got superpowers.
This isn’t about adding someone’s first name to an email. This is about AI creating truly 1:1 experiences for thousands of prospects simultaneously—different messaging, different content, different timing based on actual behavior and intent signals.
You’ll learn:
- How to use AI to create personalized campaigns for every prospect segment
- The technology stack that makes hyper-personalization possible
- How to measure what’s actually working versus what’s just noise
- Real examples from companies scaling this approach
Workshop 3: AI to Orchestrate Your Entire Sales Motion
From lead routing to deal coaching—AI is transforming every stage of the sales process.
This workshop shows you how to build an AI-orchestrated sales motion where AI handles: lead scoring and routing, meeting prep and research, real-time deal coaching, pipeline forecasting, and proposal generation.
You’ll learn:
- The AI tools that actually integrate with your existing sales stack
- How to implement AI without disrupting current workflows
- What to measure to know if AI is actually improving sales performance
- The change management required to get your team to adopt AI tools
Workshop 4: AI to Automate Customer Success
Keep customers happy, reduce churn, and drive expansion—all while your AI handles 80% of the work.
This workshop is about using AI to proactively identify at-risk accounts, automate health scoring, personalize expansion plays, and handle routine success tasks so your CS team can focus on high-value strategic work.
You’ll learn:
- How to build AI-powered early warning systems for churn
- The automation that actually improves (not damages) customer relationships
- How to use AI to identify expansion opportunities at scale
- Real metrics: companies are reducing churn by 20%+ with these approaches
Workshop 5: AI to Turn Support Into a Sales Weapon
Every support ticket is now a revenue opportunity.
The best companies are using AI to transform support from a cost center into a profit center. AI handles tier-1 issues instantly, identifies upsell opportunities in support conversations, and routes high-value conversations to the right people.
You’ll learn:
- How to implement AI support that customers actually prefer
- The frameworks for identifying revenue opportunities in support tickets
- How to make your cost center contribute to pipeline
- Real case studies from companies generating millions in expansion revenue through AI-powered support
Workshop 6: Learn From The Companies Doing AI Right
This is the case study workshop.
You’ll get detailed breakdowns from OpenAI, Wiz ($0 to $500M ARR), Clay, and 20+ more companies crushing it with AI. Not high-level overviews—actual playbooks.
You’ll learn:
- The specific AI tools and platforms these companies use
- How they organized teams around AI
- The mistakes they made and how they fixed them
- The metrics they track to measure AI ROI
- What they’re building next and why
This Is Where Implementation Happens
Here’s what makes this format so powerful:
You don’t just hear about AI. You don’t just get inspired. You actually learn how to implement it.
Morning sessions: Learn from operators building AI products right now.
Afternoon workshops: Master the specific playbooks they just taught you.
Evening networking: Connect with the people who can help you implement when you get back to the office.
By the end of December 2, you’ll have:
- Specific frameworks you can implement on Monday
- Connections to operators solving the same problems
- Clarity on which AI investments actually matter
- A plan for getting ahead in 2026
The Timing Is Perfect (Right Before 2026 Planning)
December 1-2 puts this event exactly when you need it most—right before you finalize your 2026 strategy.
You’ll go into year-end planning with validated playbooks, clear priorities, and connections to the people already succeeding with AI.
The AI strategies you learn here will define your 2026. The personal connections you make here will define your career.
What You Should Do Right Now
If you’re building in AI + B2B—whether you’re pre-seed or $50M+ ARR—you should be at SaaStr AI London 2025.
This is where you learn from the operators doing it. Then immediately master the playbooks in hands-on workshops.
Book your tickets now at SaaStrLondon.com while they’re still available.
December 1-2, Park Plaza Westminster Bridge, London.
2,500+ AI founders, operators, and VCs will be there.
I’ll see you there.
