Can you sell something that people don’t need?
Yes. Don’t take this “vitamin or painkiller” start-up stuff too seriously.
The world survived without cloud-based CRM.
The world survived without streaming video.
The world survived without the 120th social network.
10x better is enough.
And a great vision, with a great solution to a real problem … well … that can be sold any day of the week. Even if the problem doesn’t really need to be solved right now. Or maybe. At all.