Can you sell something that people don’t need?

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JASON LEMKIN

Yes.  Don’t take this “vitamin or painkiller” start-up stuff too seriously.

The world survived without cloud-based CRM.
The world survived without streaming video.
The world survived without the 120th social network.

10x better is enough.

And a great vision, with a great solution to a real problem … well … that can be sold any day of the week.  Even if the problem doesn’t really need to be solved right now.  Or maybe.  At all.

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Published on August 23, 2015
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