Dear SaaStr: What’s the Average Deal Size for SaaS Companies?
It varies by industry — and by the focus of the company. But here’s a deep dive on the average deal size for many top SaaS companies I did here:
You can play with the data here
Some of those numbers have changed a bit as the companies have grown, but not that much.
What you can see is:
- Public SaaS companies that focus on SMBs have an ACV of about $4,800
- Public SaaS companies that focus on mid-market have an ACV of about $40k
- Public SaaS companies that focus on enterprise have an ACV of about $220k
But remember, many started at lower price points in the early days. And those are just averages.