We kicked off a side project to structure the best SaaStr content into “SaaStrPro.com” — weekly structured lessons that CEOs could use to automatically train their teams in how to scale faster.
We launched it at SaaStr Annual 2018 and in 4 weeks it had $92,088 in ARR / $7,674 in MRR.
This may not be a “fair” side project in that we had 5 years of the SaaStr brand, a 10,000+ person event, and 1m+ views a month on our content to help launch it. It’s not fair at all in that sense.
Still, it does give you a sense of what you can do in paid content if you have some effective way to market the product in Month 1.
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