Just before we jetted off to SaaStr AI London we did a live SaaStr AI Workshop Wednesday on our AI marketing stack.  The agents and apps we use.  That workshop and deep dive below.

How We Use 20+ AI Agents for Marketing & Go-to-Market (And What’s Actually Working)

We have more AI agents than people at SaaStr now.

That sounds wild, but it’s true. We’ve gone from 20+ employees to 3 humans plus AI agents, and we’re generating over $1M in closed revenue through these tools. We’ve shared our sales and outbound agent setup before, but today let’s get tactical on the marketing side—because frankly, most of you are behind.

Here’s the thing nobody wants to hear: AI agents don’t enable lazy marketing. They enable better marketing and much more of it.

Everyone wants an autopilot. Everyone wants to buy a tool and disappear. It doesn’t work that way. You can have crappy output. You can have crappy LinkedIn posts. None of this is full automation. But if you want to invest 20-30 minutes a day doing actually fun stuff with magical tools? You can have massive output.

Marketing Is Weirdly Behind on AI Adoption

A recent study from Rory at Skilled Venture Partners found something that surprised me. Most folks are still only using AI in marketing for basic messaging (ChatGPT-style) and research. The “phase two” use cases—analyzing campaign data and spend, actual creative work, enriching and scoring—barely anyone’s doing them.

I don’t know where this stigma came from that AI isn’t creative, or that all AI content comes out the same. We’ve mythbusted that. The tools exist. They work. Most marketers just haven’t adopted them yet.

Which means if you start now, you’re ahead.

Our Core Marketing Stack: Hyperfocused Tools That Do One Thing Really Well

Right now in marketing, we have the most specialized stack of anywhere in our go-to-market. We have hyperfocused tools that each do one thing really well. Here’s what’s actually working.

1. Reve for Image Generation (This Is the Secret Weapon)

Most of you haven’t used Reve.art. It’s on our agents list at saastr.ai/agents. Go try it.

Here’s the tip: Reeve built their own image LLM. It’s not the same stuff everyone else uses. When you build images in ChatGPT or Sora and they all look like cartoons or goofy Pixar versions of yourself—that has its place if you want to be fun. But for B2B, you need real, professional-looking output.

What Reeve actually crushes:

• Mockups. This is its quiet superpower. I used to have to ask our designer “Hey, can you do a quick mockup of the Replit logo in this tent, make it look like people are sitting in it?” That takes forever manually. I gave Reeve reference photos of our venue at Saastr Annual, told it what I wanted, and the first shot was pretty much usable.
• Brand consistency. When you upload logos, Reeve actually keeps the logos correct. Other generators will change them or create new ones. Reeve handles text well too.
• Storyboarding. Perfect for visualizing events, campaigns, or pitches before they exist. I gave it photos of our London venue and it generated realistic stage concepts. One of them—this portal-looking design—became our actual branding for SaaStr AI London.

Pro tip: The images out of Reeve are great for digital, but if you’re doing print, you’ll need higher DPI. Take it into Photoshop, upscale it, and you’ve got a 4K asset that looks completely professional.

For B2B use cases, for real business stuff, there’s a 95% chance Reeve is going to be much better than what you get out of ChatGPT. Upload something similar to what you want and in plain English tell it what you need. No excuse for cartoony stuff anymore.

2. Gamma for Presentations

If you haven’t used Gamma, don’t overcomplicate this.

Here’s literally all you have to do:

1. Go into a Google doc
2. Write five bullets of what you want a deck to be
3. Take those five bullets, put them in the free version of Gamma
4. Watch it build a deck for you

I bet it’s the best thing you’ve seen.

Gamma just crossed $100M ARR this year and raised at a $2B valuation. A lot of folks talk about it but have never actually used it. I was at an event the other day with the CEO of a public SaaS company who said “Gamma is just PowerPoint, no one will ever use that.” My friend, they already got to $100M. There’s something there.

What we use Gamma for:

• Sales collateral and decks
• Support documentation
• Sponsor pitches with custom mockups
• Event materials

The key: Use Gamma + Reeve together. Gamma has built-in image generation, but I still prefer Reeve images for the professional look. It only takes 60 extra seconds to generate in Reeve and port it over.

Why this combo changes deals:

We used to send one generic deck to everyone interested in sponsoring SaaStr. Now we send hyperpersonalized decks to everyone. Gamma tells you when people view it, so I get pings all the time of random person at XYZ company viewing this deck—someone I didn’t even send it to. They’re sharing it internally.

That’s what you want. Use AI not just to improve your current processes but to unlock new ones at hyperpersonalized scale.

Content Repurposing: Stop Wasting Your Best Stuff

People are generating so much more content these days—video, podcasts, webinars—and then just sticking it on YouTube where it disappears. You’re wasting it.

Here’s our exact workflow:

Step 1: Opus Pro for Video Clips

Opus Pro is the leading tool for turning video into clips. Here’s how it works:

1. Take your YouTube URL
2. Give it to Opus Clip
3. It will force-rank the most compelling content and find you clips
4. It automatically schedules them on your social accounts (LinkedIn, X, Facebook)

It extracts the text (YouTube gives you this through the API), runs it through an LLM, and says “find me the best parts.” When Opus first launched, it felt magical. Now I understand—it’s extracting text from a 2-hour video (not much for LLMs to process), breaking it into the best 60-second or 2-minute chunks.

If you did a 40-minute webinar, you can queue up 5-8-10 clips over the course of the month. You should be doing this with your best content or you’re wasting it.

r

Step 2: Get Recall for Transcripts

Very few people use Get Recall. It just transcribes your whole internet world with AI.

I use it for one thing: I give it the YouTube URL and it instantly gives me great summarized text. Then instead of Opus doing its own thing, I take that text and put it into Claude.

Step 3: Claude for Article Generation

This is really powerful.

Literally: We’re doing this hourlong webinar right now. When it’s done, I’ll grab the YouTube URL, give it to Get Recall, get the text. Then I’ll put it in Claude and say:

“Claude, write me a SaaStr post just on what Amelia and I said about content repurposing.”

And it writes an article just on that. Of course you’ve got to edit it a little, but it’s going to be pretty good.

The real unlock: If we wanted to, we could take this one session and turn it into five or six articles by getting the text and asking Claude to write articles on each specific theme.

This will be better than the crummy agency you asked to write crappy articles. Take your own content. If you have something great from your events—digital or in-person—find the three or four themes and write articles just about those things with the extracted text and Claude. It’ll be great.

Don’t waste that great interview. Don’t waste your best keynote. Don’t waste the best session from your event.

The Hard Truth: AI Doesn’t Enable Laziness

Here’s the question everyone asks: “Is there a way to automate Opus grabbing YouTube automatically?”

All these agents are getting better. We have 20 in production. This includes Replit, Opus, AgentForce, Artisan, and Qualified. All the tools we love to death.

They automate a lot. They might automate 95% of what you used to need a team to do. They don’t automate everything.

As great as these tools are, they do not enable lazy marketing. Everyone wants to buy a tool and disappear. You can do that—but the output will be generic and crappy.

Even me—I’m a somewhat successful founder—I’m still orchestrating these agents myself. Amelia is still orchestrating her agents. If you can’t put in 20-30 minutes a day to do this, don’t start the project.

If you want to do nothing, we can’t help you. If you want to invest 20-30 minutes a day on actually fun, magical stuff for massive output, use this playbook.

Email Marketing: Hacking Sales Tools for Marketing

Here’s an honest gap: We still haven’t found a truly great all-in-one AI marketing platform for things like newsletters. We do 4-5 newsletters a week aggregating SaaStr content, and we’re still doing that mostly manually.

We’re looking. We’ll check in 90 days. If you know something great, let us know.

But here’s the hack that’s working:

I’m using sales tools for marketing. And the results are actually better.

Why? Because sales tools were built for sequences—which is basically a marketing drip campaign. Same fundamentals. Same AI setup. Instead of giving it sales prospects to keep sequencing, you give it a subset of your marketing contacts.

Real example from Qualified:

I set up a campaign where if someone opens a bunch of our SaaStr London emails but hasn’t bought a ticket, the agent sends them a one-to-one personalized email.

I didn’t tell it to do this, but it:

• Pulled up the specific content they were reading on saastr.com
• Contextualized it based on their interactions
• Related it back to their company
• Knew they were opening London emails but hadn’t taken action
• Offered them a discount code

The results after 3,000 emails:

• Open rates on par with our AgentForce (pretty high)
• Clickthrough rates solid for a link-based email
• Low bounce rate
• Replies are hyper-personalized conversations

This is where I see an evolution in marketing: Why can’t you have more specialized emails like this? Not to replace newsletters or email blasts, but as an added layer. You get leverage from AI to send customized emails once people meet certain criteria.

The Big Picture: Sales, Marketing, and Support Are Converging

This is something I didn’t expect: AI is leading to convergence between sales, marketing, and support.

Amelia is hacking what is commonly a sales tool to do personalized marketing emails instead of Marketo or HubSpot. It feels like a hack today. It won’t be next year.

I’ve done a lot of investments in SaaS for e-commerce where there’s high volume. There, there’s already no difference between sales, marketing, and support. Imagine you want to buy a necklace and you go to a website—you don’t want to talk to “support” versus “sales.” And marketing might need to market to you instantly so you get a discount before you leave.

Your skills are going to need to blend. Your tools are going to blend.

For now: Hack the tools you buy. If it’s a sales tool and you think it’s marketing, or it’s marketing and you think it’s sales—that’s the new world. The lines are blurry.

And here’s the thing: The blur actually makes the output better. These go-to-market tools already know everything—they’re on your website, hooked to Salesforce, see what content people read. You don’t have to put Marketo Munchkins everywhere. The data’s already there.

What About Agents Not Talking to Each Other?

Someone asked me: “Aren’t you worried your agents don’t talk to each other?”

Let me give you a counter-example: I had to call Verizon the other day because the Wi-Fi at the office was down.

The experience was horrible. There was no chat, no AI troubleshooting that knew my internet was already down when I logged in. I got routed to five different people because we had a Verizon for Business account and it was “specialized.” Forty-five minutes later, someone tells me there’s just an outage in my area.

I talked to five different humans and it was a much worse experience than someone who bounced between two or three of our agents.

Here’s why our agents work together:

If you ask our Amelia AI for SaaS advice or how to hire a VP of Sales, it kicks you to the Jason agent. When you come back and ask about London, Amelia remembers she kicked you to Jason and picks up the conversation.

They remember your whole conversation and context. They can see what you were doing. They get you to the right answer—versus being bounced around by humans.

That’s actually better than most human handoffs.

The Future: Personalized Everything

Here’s where this is all going:

Drip campaigns: No one should be sending the same drips. There should be a million drips that draw dynamically from all your content.

Newsletters: We should be sending a million different newsletters, not three variations. If you’re a sales professional, maybe you don’t want to read about my vibe coding anymore. If you’re into AI content, maybe you don’t care about the headaches of hiring a VP of Sales. Everyone’s getting this mix, but AI should be smart enough to customize all of it.

When that happens, we’re all going to see response rates go way up.

We’re in the hunt for that tool. We’ll find it.

Your Action Items for This Week

If you invest five minutes each, your jaw will drop:

1. Try Reeve.art. Upload something you use and ask it to make it better. I bet you find your new best tool for images.
2. Try Gamma. Write five bullets, put them in the free version, watch it build a deck. Don’t overcomplicate it.
3. Try Opus Pro. Take your last YouTube video URL and see the clips it generates. Queue them up for social.
4. Get your transcripts working. Use Get Recall to extract text from your videos, then use Claude to write articles on specific themes.
5. Hack a sales tool for marketing. If you have Qualified, Artisan, or AgentForce—try running a marketing drip campaign through it. The personalization is better than your marketing tools.

Final Thought: Support Becomes Lead Gen

If we’re talking GTM, support as these things converge becomes a lead generation tool. Qualified does support and captures leads doing the same thing—the whole thing.

Add a basic agent to your site today. Some tools take long to deploy, but something like Deli you can do in a day. You’ll instantly start improving experience and capturing leads.

Marketing and sales folks don’t think about support. But if you make support great, your marketing and sales will be better.

They’re blurring. Embrace it.