Make the e-mail pitch 100% stand on its own.
No teasers. No coffee invites.
Make the email pitch itself fundable, or almost:
- The Team. Why this team truly is going to win.
- The Metrics. What are the data that support you’re building a pre-nicorn.
- The Why. Why is this important.
- The Early Traction & Customers. Who, When, Why. And a link to deeper data here.
etc. etc.
If the email itself is so compelling, without needing coffee, a phone call or anything, that you’d basically want to fund it …
That’s what you should write.
