Make the e-mail pitch 100% stand on its own.

No teasers. No coffee invites.

Make the email pitch itself fundable, or almost:

  • The Team. Why this team truly is going to win.
  • The Metrics. What are the data that support you’re building a pre-nicorn.
  • The Why. Why is this important.
  • The Early Traction & Customers. Who, When, Why. And a link to deeper data here.

etc. etc.

If the email itself is so compelling, without needing coffee, a phone call or anything, that you’d basically want to fund it …

That’s what you should write.

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