When Jason Lemkin says that “referrals within industry verticals” worked way better at EchoSign than general warm intros, what is an example?
When we closed Google … we then closed Facebook, Yelp, Twitter, etc. And we closed them much faster than Google.
When we closed Groupon … we closed all the clones and competitors (LivingSocial and lots more, many gone today).
When we closed Aetna … we then closed a ton of other leading insurers, including Cigna, UnitedHealthcare, etc
When we closed Nasdaq … we closed NYSE, etc.