Was Microsoft’s acquisition of LinkedIn a success?

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JASON LEMKIN

It’s too early to know.

If the goal was to buy “the Facebook of Business”, I’d argue probably yes. LinkedIn’s feed and engagement continue to grow and it does seem to have become a daily destination, not just an intermittent one for hiring and research.

If the goal was to defeat Salesforce, etc. with the Database of Professionals … well that clearly hasn’t happened yet. It will probably take 5 years to see if this works. So far, somewhat deeper integrations with Dynamics etc don’t appear to have moved the needle much. But it’s only been a year here. This stuff does take time.

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Published on March 28, 2018

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