The State of Software Buying: From SMB to Enterprise with G2’s CMO

The State of Software Buying: From SMB to Enterprise with G2’s CMO

The state of software buying has changed. SaaS spending dipped in the first half of 2020 but has since accelerated and increased as we reach the end of 2021. Amanda Malko, CMO at G2, shares a fascinating look at the data that reveals shifting patterns in the way consumers purchase software.

How will Spotify’s direct IPO listing disrupt the business model of Wall Street, given that investment bankers have been bypassed and will not be able to earn any fees if future listings follow Spotify?

How will Spotify’s direct IPO listing disrupt the business model of Wall Street, given that investment bankers have been bypassed and will not be able to earn any fees if future listings follow Spotify?

Not yet. Spotify’s direct listing took advantage of 3 factors: They did not need or want the money an IPO brings in. An IPO brings in money, often hundreds of millions or even more to invest. Most companies want the capital, at least as a cushion. The large brand...

Pin It on Pinterest