“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business.  I always learn a lot from these — they are in essence a best practices list from each leader.  Last week we had a great one with Robby Allen, Chief Revenue Officer at AgentSync, check it out here.

This week we have Chandar Pattabhiram, CMO at Coupa!

#1.  What’s your core stack of apps today?

I’m using Marketo (Nurturing, Scoring), DemandBase (Intent, Targeting, CTV, Orchestration, Sales Insights), Intellimize (Dynamic Personalization, Mutli-variate Testing), Rollworks (Retargeting), Hushly (Lead Conversion on Website Exit), Lean Data (Lead-to-Contact), Sendoso (ABM Gift Sending), Conductor/SEM Rush (Organic Search KW Research, Competitive Research), LinkedIn (Paid Social), Google Ads (Paid Search, Video, Gmail Ads), Looker (Organic & Ad Analytics), Tableau (Funnel Analytics).

#2.  What’s the number one top new app you’ve added the past year?

CTV capability – has given us good returns in retargeting website traffic.

#3.  Other than your own, what app would you never let anyone take away from you no matter what: 

Marketo – It is essential for Setting Up Sales and ADRs to Win when the buyers have shown enough engagement to demonstrate that they are getting ready to buy.

#4.  What’s your top “undiscovered gem” — an app you love but others may not have heard of?

Hushly – really has helped our website conversions.

Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems.

Chandar also spent years at Andersen Consulting (now Accenture) as a strategic advisor to Fortune 500 companies. In 2017, he was named by LinkedIn as one of the top 5 CMOs in the world to follow for thought-leadership in the digital marketing domain.

He is a Strategic Advisor to the CEO of Freshworks. He is on the Board of Directors for R.R. Donnelley Financial Solutions (NYSE:DFIN) and BlueShift, an AI platform for customer engagement.

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