SaaStr Annual 2017 is less than 90 days away. While the 2016 event was a huge success, in 2017 we’re going bigger and better. We wanted to get up a post highlighting some of the details of the event along with some specifics around sponsoring the event (which just about every SaaS company should do).bgcc

The 2017 conference will be February 7-9 at the Bill Graham Civic Auditorium in San Francisco. We’ll have 2x + the attendees we had last year for over 10,000 people in attendance. The makeup will be the same as the SaaStr community – primarily founders, executives and investors from growing SaaS businesses.

While we’ve got room for 2x attendees, we don’t have a lot of space for sponsors and are already 85% SOLD OUT. If you’re waiting until January thinking you have time, you don’t. These will sell out long before then.

What’s in it for sponsors? Different sponsors are looking to accomplish different things, but a couple of the biggest reasons to sponsor are:


  1. A ton of new business. The feedback we’ve received from last year’s sponsors is this event was by far their highest ROI event of the year – which is why over 90% of last year’s sponsors have already renewed for 2017. See a recent tweet from one of partners below. This is what we’re hearing from just about everyone that participated.
  2. Brand exposure with the largest community of decisions makers of SaaS founders and executives on the planet.
  3. Connect with potential partners and investors, meet with your existing customers and maybe even start a conversation with your next VP hire.

“Every conversation that we had with prospects, customers, partners, and VC’s was impactful. Our event marketing ROI was 5X. We’ve renewed our Gold+ sponsorship for 2017.” — Ben Sardella, CRO, Datanyze

“We closed 8 new customers in the 3 month period following the 2016 SaaStr Annual and are projecting $5M in new revenue from sponsoring. The event experience was top-notch. and we’ve renewed our Gold sponsorship for the 2017 event.”– Eric Boduch, Founder, Pendo

“The most meetings from a show in the company’s event history.” — Cari Goodrich, Looker

What are the sponsorship options?


Diamond – 250k – we’re only selling 2 of these. We have 1 left. Contact us for more details if you’re interested.

Titanium – 175k – we’re only selling 4 of these. UPDATE: SOLD OUT

Platinum – 125k – we’re only selling 4 of these. Platinum sponsors get either a double booth in the best location of the vendor hall or 2 booths in separate areas, an a la carte sponsorship of the company’s choice, huge brand presence at the event, on the website, and in the communication with the attendees, and much more.

Gold – 50k – we’ve already sold more Gold packages than we did for last year’s event (and we’re still almost 3 months away). We’ll have room for a total of around 52 (yes, the floor plan above does say 48, but missing a couple). Gold sponsors get a booth in the exhibit hall, some branding at the event, on the website, and in email communication with attendees, tickets to the event and VIP dinner, and more. Booth location for Gold sponsors is determined in the order the sponsor signs up, so if you’re considering sponsoring the sooner you sign up the better your booth will be.

Silver – 25k – participating as a Silver sponsor allows a company to have a presence at the event with a ticket to the sponsor dinner, 4 conference passes, and brand awareness with your logo shown everywhere sponsor logos are shown (intermission slides and other places at the event, the website, etc).

For more information on sponsorships take a look at the prospectus, and contact us here with any questions or to get signed up.



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