The SaaStr Annual 2018 is 100 days away!  Yes, Dreamforce is just next week, but if you are selling / meeting with B2B founders, executives and CEOs, the Annual will probably be a bigger and easier way to access that group of buyers.  

Right now, we are running at about 166% of last year’s attendance — and sponsorships are the same price, for now!   That’s as good a deal as it gets!

The 2018 conference will be February 6-8 at the Hilton Union Square, which we are rebranding the SaaStr Tower.  The makeup will be the same as the SaaStr community – primarily founders, executives and investors from growing SaaS businesses.  That main difference is so far, we are tracking to more mid-market and enterprise attendees.  

While we’ve got room for 2x attendees at the SaaStr Tower, we don’t have a lot of space for sponsors and are already 82% SOLD OUT in the Main Expo. If you’re waiting until Q4 thinking you have time, you don’t. These will sell out long before then.

There will be room for other sponsors after that, but they will be in a secondary space outside the main flow.

And the core expo hall will be even better than last year because we will embed a core content stage inside of it, so you’ll get traffic all day long, every day!  More leads, more prospects, more new friends!

What’s in it for sponsors? Different sponsors are looking to accomplish different things, but a couple of the biggest reasons to sponsor are:

  1. A ton of new business. The feedback we’ve received from last year’s sponsors is this event was by far their highest ROI event of the year – which is why 78% of last year’s sponsors have already renewed for 2018. See a past tweet from one of partners below. This is what we’re hearing from just about everyone that participated.
  2. Brand exposure with the largest community of decisions makers of SaaS founders and executives on the planet.
  3. Connect with potential partners and investors, meet with your existing customers and maybe even start a conversation with your next VP hire.

“Every conversation that we had with prospects, customers, partners, and VC’s was impactful. Our event marketing ROI was 5X. We’ve renewed our Gold+ sponsorship.” — Ben Sardella, CRO, Datanyze

“We closed 8 new customers in the 3 month period following the SaaStr Annual and are projecting $5M in new revenue from sponsoring. The event experience was top-notch. and we’ve renewed our Gold sponsorship.”– Eric Boduch, Founder, Pendo

“The most meetings from a show in the company’s event history.” — Cari Goodrich, Looker

What are the sponsorship options? (More here.)


Titanium – 175k. These are gone. Contact us for more details if you’re interested in trying to assemble something else, however.

Platinum – 125k. We’re only selling 4 of these, and 3 have sold. Platinum sponsors get either a double booth in the best location of the vendor hall or 2 booths in separate areas, an a la carte sponsorship of the company’s choice, huge brand presence at the event, on the website, and in the communication with the attendees, and much more.

Gold – 45k. We’ve already sold more Gold packages than we did for ALL of last year’s event. We currently only have room for 68 Gold sponsors. You’ll get a booth, lots of branding before and at the event, on the website, and in email communication with attendees, 4 tickets to the event, one ticket to the invite-only VIP kickoff dinner, and more. Booth location for Gold sponsors is determined in the order the sponsors pay, so if you’re considering sponsoring, the sooner you sign up the better your location will be.  

Silver – 25k. Participating as a Silver sponsor allows a company to have a presence at the event with a ticket to the sponsor dinner, 4 conference passes, and brand awareness with your logo shown everywhere sponsor logos are shown (intermission slides and other places at the event, the website, etc).

Bronze – 20k.  Not officially listed, but if you are an early-stage startup and want a smaller “high boy” style pod outside the main expo, we have a Bronze option for that as well.













For more information on sponsorships, download the prospectus and contact us here with any questions or to get signed up.



Related Posts

Pin It on Pinterest

Share This