SaaStr Podcast #014: Russell Glass, Head of Products for LinkedIn Marketing Solutions on How to Use Data to Decrease Customer Acquisition Cost
Welcome to Episode #14! On the show today I am thrilled to welcome Russell Glass, Head of Products For LinkedIn Marketing Solutions. Formerly founder, President and CEO of Bizo, a B2B audience marketing and data platform, which he took from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014. He really is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. If that wasn’t enough, he is also the co-author of The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.
What did Russ and the Bizo team do effectively that allowed them to scale, leading to their acquisition by Linkedin?
Is customer focus a constraint on long-term growth and how can you communicate this long term vision to your investors?
How important a role will data play in the future of content marketing?
How can SMB marketers determine which platforms will be most effective for them?
To what extent can content marketing reduce customer acquisition? What are the other benefits?
Who is doing SMB marketing most impressively at the moment?
The biggest learning curve from being acquired by LinkedIn?
What SaaS resource or blog is a must for Russell?
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