Marketing & Partnerships

SaaStr Podcast #014: Russell Glass, Head of Products for LinkedIn Marketing Solutions on How to Use Data to Decrease Customer Acquisition Cost

Harry Stebbings

podcast-featured-14-glass

Welcome to Episode #14! On the show today I am thrilled to welcome Russell Glass, Head of Products For LinkedIn Marketing Solutions. Formerly founder, President and CEO of Bizo, a B2B audience marketing and data platform, which he took from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014. He really is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. If that wasn’t enough, he is also the co-author of The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.

In today’s show with Russell we discuss:Russell_Glass

What did Russ and the Bizo team do effectively that allowed them to scale, leading to their acquisition by Linkedin?
Is customer focus a constraint on long-term growth and how can you communicate this long term vision to your investors?
How important a role will data play in the future of content marketing?
How can SMB marketers determine which platforms will be most effective for them?
To what extent can content marketing reduce customer acquisition? What are the other benefits?

In a round we call the 60 Second SaaStr, we also hear:

Who is doing SMB marketing most impressively at the moment?
The biggest learning curve from being acquired by LinkedIn?
What SaaS resource or blog is a must for Russell?

Listen on iTunes.

Subscribe to SaaStr on iTunes.

Listen on Product Hunt.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin
Harry Stebbings
SaaStr
Russell Glass

Published on April 18, 2016
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