It’s time to redefine “Unicorn”. It’s not about a billion+ valuation, as crazy high as that seemed 5 years ago.
Now it’s about $1b in ARR.
The above chart is a rough attempt to estimate 2019 ARR from some of the top Cloud/SaaS public companies. The estimates will all be off / wrong a bit, but they are all directionally correct.
What you see here is every leader is coming up on or has cruised past $1,000,000,000 in ARR.
Why? The Cloud is 1000x larger than 10 years ago.
How? SMBs are all moving to Cloud apps. And enterprise / CIO budgets have moved an additional 10% of their $1.5T+ budget to Cloud. The leaders benefit here.
So? It means you can do it. Maybe not $1b in ARR. But the odds you can get to $100m in ARR are far, far higher than ever before.