Focus on the 10x feature. Put that front-and-center everywhere. Home page. Social media. Quora. Pricing page. Adwords. Anything and everything.
What is a 10x feature?
It’s one important feature, customers have paid for just to get, that is 10x better than that feature at your big competitor.
The rest of your product may be feature poor, somewhat unproven, and limited. But if there’s one critical feature only you have, or that is 10x better than the competition, that customers are willing to pay for — you can win.
It’s not enough to have a better feature. It’s not enough to have 100 unique features. It has to be a feature so important customers will pay just to get it.
All of the rest of the features don’t barely matter.