What do you bring to an investor pitch if you can’t find numbers on market size?

If you truly can’t find objective, third-party data on the size of your market … then do a bottoms-up analysis instead.  You should be doing this anyway.


E.g.,

There are 500,000 businesses that could use our new / novel product (because …)

x

$30/month (which is a comp because of comps A, B and C)

=

$180,000,000 initial market size.

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Published on February 2, 2016

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