Q: What financial information should be included in an investor pitch deck?
All of it.
What is mean is, stop hiding things. It doesn’t help if you want to get funded. Make it easy on them.
If something is so confidential you don’t want to share it — truly confidential — then don’t share.
But other than that, just share everything. Your ARR and MRR for sure. Your burn rate for sure. Your ACV? Share it. Your goals for the year.
The more data you share, the easier it is to dig into a potential investment.
The less data you share, the easier you make it to … pass.
A bit more here: If You Want to Get Funded – Dude, Make It Easy On Them | SaaStr