Q: What does a business co-founder do while the technical co-founders are programming?

Here’s what I did:
  • Recruited a bunch of the rest of the team.
  • Raised the Series A.
  • Closed the initial customers.
  • Got PR in TechCrunch and 20+ other pubs.
  • Spoke at any event that would have me.
  • Handled all the legal, finance, office, and related G&A issues.
  • Created a marketing website, marketing collateral.
  • Got out of the office and networked with everyone in the industry that would possibly take a meeting with me.
  • Did most of the wireframes.
  • Wrote any specs I could / that would help.
  • Did most of the functional QA.
  • Ran customer support.
  • Always believed.

Still didn’t 100% feel I pulled my weight. But close enough.

(note: an updated SaaStr Classic answer)

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