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What is the best way to get warm introductions to investors from founders you don’t personally know?

echojason@gmail.com'

JASON LEMKIN

Don’t do this. At least not for me, at least not IMHO.

It’s a negative.

A super warm intro is great:

“Jason, your good friend and past co-investor Linda here. ABC Corp is the best startup I’ve met with this year, because _____. I think you should meet.”

Also, a super great cold email is actually OK — if it’s amazing:

“Jason, Theresa here. You don’t know me, but I’ve been reading SaaStr since Day 1. I have an incredible AI/ML/Ethereum SaaS startup at $1m ARR, growing 16% MoM, amazing customers, 70 NPS and cash-flow positive with 11 great engineers from Palantir. We plan to dominate the world. I just need a little of your help getting there.” I will take that meeting immediately. No intro required. In fact, just walk over to the office now.

________

What is bad is a lukewarm intro, or a random connection intro. “Jason, I don’t know Micheal well, but …”

“Jason, a friend of mine asked me to connect Micheal with you. I haven’t actually met him, but …”

“Jason, I saw this company on the HBS Slack channel, and …”

Those never work out. They are worse than no intro at all.

View original question on quora

Published on June 13, 2017
  • Carter Wigell

    Classic. $1m ARR, growing 16% MoM, amazing customers, 70 NPS and cash-flow positive with 11 great engineers from Palantir.

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