No marketing budget can compensate for a substandard SaaS product.

As Amanda Malko (Chief Marketing Officer at G2) laid out in her SaaStr Annual talk, software buyer expectations are very high:

 

Moreover, if you have a mediocre product offering, you simply will not be able to retain top marketing or sales talent long-term. Why should they tie their career and compensation to a second-tier offering?

To help you understand the most current thinking on SaaS product excellence, we’ve curated a set of product-focused sessions from SaaStr Annual 2021. 

Product SaaStr Session #1: “Designing a Product Your Customer Can’t Live Without with Brex’s CEO and Mutiny’s CEO”

Presented By:

Henrique Dubugras – CEO – Brex – @hdubugras
Jaleh Rezaei – CEO – Mutiny – @jalehr

Video: HERE

Intriguing Session Slides:

Product SaaStr Session #2: “The Secrets Behind Creating Scalable Products with Box’s CEO and Jason Lemkin, Founder & CEO at SaaStr”

Presented By:

Aaron Levie – CEO – Box – @levie
Jason Lemkin – CEO – SaaStr – @jasonlk

Video: HERE

Intriguing Session Slides:

 

Product SaaStr Session #3: “Growing Your Product: The Secrets of Expanding from a Single Product to a Platform Play with Loom’s VP of Product”

Presented By: Anique Drumright – VP of Product – Loom – @aniqued

Video: HERE

Intriguing Session Slides:

Last but not least:

Product SaaStr Session #4: “How Product Leaders are Building the Future of Enterprise Software with Atlassian, Miro, and Slack’s CPOs”

Presented By:
Tamar Yehoshua – CPO – Slack –
@TYehoshua
Varun Parmar – CPO – Miro – @vparmar230
Anu Bharadwa – CPO – Atlassian

Presentation Video: HERE

If you want to study even more content from SaaStr Annual 2021, here are additional category-focused round-ups:

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