Product Led Growth (“PLG”) is one of the dominant themes of the SaaS marketplace today. Unsurprisingly, Product Led Growth was one of the most popular discussion topics at SaaStr Annual. If you missed out on attending SaaStr Annual, or just want to understand PLG better, here are 10 sessions to study:
Actionable insights include a) why you should disregard conventional advice about VC associates, b) building cultures that scale, c) how to run an effective fundraising process, and d) habits of high-performing CEOs.
SaaStr’s analysis of the KBCM SaaS Survey highlights CAC and churn as key underlying drivers of “Rule of 40” and capital efficiency. However, high revenue multiples and abundant VC funding have potentially changed whether the “Rule of 40” is worth optimizing for.
Headliner talks on product in SaaS from CXOs like Henrique Dubugras (CEO at Brex), Aaron Levie (CEO at Box), Anique Drumright (VP Product at Loom), Tamar Yehoshua (CPO at Slack), and Anu Bharadwa (CPO at Atlassian).
SaaS is not the right industry to aim for incremental, low single-digit revenue growth. This is an industry where stories of 17x growth – like ClickUp scaling from $4 million to $70 million of ARR – are surprisingly common. We’ve curated 6 popular SaaStr Annual 2021 sessions from leaders that have navigated the proverbial rocketship to scale:
BVP partners Byron Deeter, Mary D’Onofrio, and Elliott Robinson share a state of the cloud economy, tactical lessons and case studies for early-stage founders, private market analysis, alongside key predictions and trends driving innovation in SaaS around the globe.
Getting customer success right is one of the most powerful levers in SaaS. Unsurprisingly, sessions focused on SaaS customer success were once again very popular at SaaStr Annual 2021. If you could not attend SaaStr Annual 2021, here are just five of the customer success talks from the conference.