Budget — somehow, some way — 24 months just to get to initial traction.

6 months is not enough. You can’t budget 12 months and then “move on” if it doesn’t work out by then.

It almost never “works out” after just 12 months.

I know you have no savings, your co-founder has a mortgage, this, that, and the other thing.

But you have to find a way to go all-in for 24 months to really know if it’s going to work.

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