For many start-ups, AWS took market share from Managed Hosting service like Rackspace.

Managing hosting at least took over some of the devops and techops of deploying servers.

But … man, it is / wasn’t enough.

The servers would go down — and you’d have to bring them back up. The patches wouldn’t go out. The services weren’t even remotely elastic — you had to manually add new servers one-by-one. You had to architect it all yourself (load balancing, database, file servers, everything, etc.)

Those weren’t the good old days.

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