At what point in time did you know EchoSign was going to be huge and what signaled that?

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JASON LEMKIN

Unfortunately I didn’t really understand how big the market would be until after the acquisition had closed.

We’d crossed $1m MRR / $12m ARR during the deal and after that, after our acquisition … revenue accelerated.

There were many reasons for it, but one was market pull. Not much else changed — same team, same product, for most part, same customer acquisition channels.

I just didn’t really see it, not really, until I wasn’t running it anymore.

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Published on May 27, 2016
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