At what point in time did you know EchoSign was going to be huge and what signaled that?
Unfortunately I didn’t really understand how big the market would be until after the acquisition had closed.
We’d crossed $1m MRR / $12m ARR during the deal and after that, after our acquisition … revenue accelerated.
There were many reasons for it, but one was market pull. Not much else changed — same team, same product, for most part, same customer acquisition channels.
I just didn’t really see it, not really, until I wasn’t running it anymore.