Can you name some large, traditional companies that are investing in startups in order to innovate their core business?

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JASON LEMKIN

All of them all.

All Big Companies one way or another are investing in innovation, and at least willing to take a risk buying a product from a raw, young start-up.

What’s hard to see on the outside is where they are investing. Big Companies are always investing in security. They have to. Because the threats are constantly evolving.

But it can be hard to tell what other areas are priorities for a BigCo.

If you have a product that provides insane value, 10x better than what the BigCo has, to an important problem — you can probably get a meeting.

Beyond that, almost every progressive CIO’s office these days (and CDO office) is looking to bring a few innovative apps into the company every year. They are on the hunt. They are judged, in part, on how much software innovation they deliver.

Your job is to stand out and make it yours.

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Published on December 4, 2016
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