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Should an entrepreneur go ‘All in’ and risk everything on a venture or play it safe?

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JASON LEMKIN

I think this is a false choice.

Every successful founder I know thought his or her venture was not that risky — at least when she started it.

Sometimes, oftentimes, 6–9–12–24 months in, you see just how risky it is.

But great entrepreneurs see white space, gaps in the market. They assemble a team to attack it. And they rarely see it as all that risky in the very beginning.

Even though the odds certainly say it is.

So … if your gut says it’s too risky, that you are worried about going ‘all in’ … don’t do it. That’s a sign not to, in my experience at least.

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Published on August 18, 2017
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