How much MRR should a B2B SaaS startup (charging $50 per client per month) target in the 1st and 2nd year?

Try to get to $1m in ARR by the end of the second year.

Faster is better, of course.

But if you can get to $1m by then, it all works out:

  • You can raise more money then, if you want.
  • You’ll be able to hold the initial team together.
  • You can get to $10m in 5 years or less — before you burn out.

You’ll be on track.

You need to get to $1m in 24 months or less. But if you can’t … just refine Day 1. It’s OK. Day 1 doesn’t have to be the day you started.

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Published on June 18, 2017

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