In a small but fast growing SaaS company, should sales performance be measured on Book of Business, or new ACV booked?

Q: In a small but fast growing SaaS company (i.e. one without dedicated SDRs), should sales performance be measured on Book of Business, or new ACV booked?

Always new ACV booked.   Net new MRR/ARR closed — each month.

Period.

 

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Published on September 29, 2015

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