Is Tableau an expensive deal for Salesforce?

Not really.

There aren’t that many things of true scale, that are strategic, that Salesforce could buy at this stage.

  • Tableau was at >$900m in recurring revenue … growing 41% (!)
  • And subscriptions were growing 115%.

Tableau Reports First Quarter 2019 Financial Results

That’s not Twilio growth, but it’s awfully strong.

And it means, if you take that growth rate and roll things forward a few years, Salesforce is buying a will-grow-into $3b-$6b business analytics business, that is already the #1 largest player in its segment.

And Salesforce doesn’t seem to screw up its bigger acquisitions. Mulesoft, ExactTarget, Commerce Cloud/Demandbase, etc. are all doing well.

So it ain’t cheap. And yes, it’s a competitive space. Tableau does not have 80% market share.

But it’s a good deal.

At least in today’s high multiple market.

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