It’s always easier to hire when you have a brand.

Once your company itself has and is itself a brand, it won’t matter. It doesn’t matter for hiring who invested in Slack, Intercom, Zoom, etc.

But until you have a brand, leveraging an investor’s brand can help in recruiting. Especially in the early days. Like brands in general, a strong brand in your investor is a signal to “customers” (including prospective hires) of quality.

There are so, so, so many startups. How does a potential hire know which one to pick? They look for a product and CEO they believe in. And they look for whatever early signals of quality they can find.

Look at how powerful YCombinator is at attracting capital and talent to startups at an extremely early stage … that’s brand as a signal for potential quality.

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