Getting to Initial Traction

Our Book, "From Impossible to Inevitable", Is Pretty Good

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Jason Lemkin

So with the SaaStr Annual behind us, I had a chance to take a fresh read of our new book with Aaron Ross, From Impossible to Inevitable.

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We’d been working on it for 18 mos. and I guess I’d read it all, but until the Annual was behind us, I didn’t have the clarity of mind to give it a fresh read until just this weekend.

And.

Screen Shot 2016-02-22 at 12.30.12 PMIt’s pretty darn good.  Aaron’s first book, Predictable Revenue, exposed outbound sales to an entire new world.  This one goes much broader, and further.  It’s at least a partial playbook for growing a sales-driven business from Nothing to Something.

About 30% of the content is updated SaaStr content; plus new case studies; plus new content from Aaron.

I think you should read it IF:

  • You want to start your own SaaS company.  You will learn how they actually work as a founder/CEO.
  • You’ve started a SaaS company and are just getting your first customers.  This will teach you how to get more.
  • You’re in the zone of $500k-$1.5m ARR or so.  You’ll learn how to double down on what’s working and where to expand.  And where not to.
  • You’ve got something, and are up to about $3m-$4m ARR.  Some of what’s in it you’ll know already, but at least it will challenge you to go harder and further.

Beyond that stage, you probably don’t need it.

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So far, we’ve sold 5,689 copies since the Annual.  I think SaaStr makes about $0.11 per copy in royalties, after paying back expenses, so it’s not much of a for-profit endeavor.  But get a copy, at least on your Kindle for $11.99.  It’s worth it.

Click >> HERE << or on any of the images in the post to check it out and grab a copy.

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Published on February 23, 2016
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