The pros, and the cons, are both limited.
- Usually won’t carry the company or write many “second checks”. This is the biggest issue. Traditional VCs usually reserve another 1x-2x of their first check for later investments. Corporate VCs don’t. They also generally don’t want to “carry” a company and write another check if no one else will. VCs don’t like this either, but they’ll often do it.
- Aren’t usually great at bringing in next round investors. Top seed investors are good at brining in Series A investors. Same with Series A investors and Series B investors. This rarely works with corporate VCs. Some are very good at this though, e.g. Salesforce Ventures.
- Synergies often very limited if just from a check. If a $100b company writes you a $500k check, how much help can you expect? Be realistic. If the synergies are real, they’ll happen irrespective of some token investment.
- Can help solidify an existing partnership. An investment won’t create a partnership. But it can help solidify one that already exists. An investment may anoint one vendor in the space as the preferred vendor over competitors. This can really help.
- Less valuation sensitive. Let’s be honest, this is a big driver from venture funds that aren’t ROI focused. No one wants to pay a bad price, but corporate VCs often aren’t judged on pure IRR. Some are (e.g., Intel). But those that aren’t will be less sensitive to price.
- Validation. This is minor, but real. Having Salesforce or Google invest in your company does equal validation.
- The ecosystem. This is usually minor again, but real, especially in the enterprise. Being an insider in the Salesforce ecosystem is materially better than being an outsider. For real. Same with LinkedIn, Workday, etc. Getting “inside circle” access is a benefit.
Not Such a Big Deal:
- Few control issues. Corporate VCs wanting to control start-ups with lots of conditions is a bit of a dated concept. This is rare these days with well-established programs. Just walk if there are a lot of strings.
- Asks for integrations, etc. Many corporate VCs won’t have a lot of strings anymore, but often ask for integrations to be built in particular. It’s 2018. Integrating with one more API is not that big of a deal, and can be outsourced. Most importantly, these conditions, if put into deals, are often soft without firm or short-term deadlines.
If you net this out, corporate VC is usually ideal in smaller chunks, and not leading rounds. Which is what most of them like anyway.