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How should the revenue multiplier for company valuation change if you can only sell to each unique customer once?

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JASON LEMKIN

Very roughly, it is cut in half.

Recurring revenue companies are valued at about 2x (and sometimes much more) their non-recurring customers.

For a very visceral example, Adobe’s stock has more than 5x’d since it moved from 15% to 90% recurring revenue:

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Published on August 16, 2017
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